1. No Direct Foreign Marketing
Company
does not actively pursue customers in foreign markets, but receives them by unintended
channels
•
Products
are sold abroad through domestic wholesalers/distributors, website on the
internet
2. Infrequent Foreign Marketing
Company
sells to foreign markets only when a temporary surplus of product exists
•
Once
surplus is gone, foreign activity is gone
•
Few
companies fit this model because of the need to develop long term relationships
in foreign countries
3. Regular Foreign Marketing
Companies
produce their products and services to primarily sell domestically, but also
internationally
•
Through
domestic/foreign middlemen, sales force in foreign countries
4. International Marketing
Companies
are fully engaged in international marketing strategies
•
Companies
are now international or multi-national
Global
Marketing
Change
from its marketing activities to all activities focused in a global perspective
•
Treat
the world as one market
•
Market
segment is no longer focused on national borders, rather such things as income
levels, usage patterns, or other factors are looked across borders
