Friday, September 23, 2016

Goal setting, Reinforcement & Expectancy theory of management




Goal setting theory of management

This theory is postulated by Edwin Locke. According to him, motivation is a result of rational and intentional behaviour. He suggests that managers and subordinates should establish goals on a regular basis. Goals should be moderately difficult and specific.

Reinforcement theory of management

Reinforcement theory of motivation was proposed by BF Skinner and his associates. It states that individual’s behavior is a function of its consequences. This theory focuses totally on what happens to an individual when he takes some action. The managers use the following methods for controlling the behavior of the employees: Positive Reinforcement, Negative Reinforcement, Punishment, Extinction.

Expectancy theory of management

This theory is postulated by VICTOR VROOM. It presents a valid, comprehensive and useful approach to management. It is a choice model. It was Built around three concepts:
1. Valence-value of the outcome of the person versus aversion
2. Expectancy-belief that if I try hard, I can do better
3. Instrumentality-belief that, I do better I can get reward.