Hugo Munsterberg (1863-1916) is known as the
“father of industrial psychology”
and is as important for psychology students as F.W. Taylor is for management students.
He focused to provide a view of psychology’s practical
applications. Munsterberg believed that industry can be benefited by
psychologists in three major areas:
- Seeking modern ways to hire the right person for the right job.
- Achieving optimum efficiency by identifying the psychological conditions.
- Finding methods to direct behavior of individual employees to be in harmony with the management’s objectives.
