Marketing
Traditionally
marketing is known as telling and selling. In simple term we can define
marketing as the process of creating value through customer satisfaction. American
Marketing Association (AMA) defined marketing as:-
“The
process of Planning & Executing the conception, pricing, promotion and
distribution of ideas, goods and services to create exchanges that satisfy
individual and organizational objectives.”
International Marketing
International
marketing is simply the application of marketing principle more than one
country. AMA defined international marketing as- same as marketing only the
multinational process will be added.
