Green-field
Strategy
Greenfield Strategy refers
to starting of the operations of a company from scratch in a foreign market.
This process is includes building an entirely new subsidiary
in a foreign country from scratch to enable foreign sales and/or production. The
process includes: buying/leasing of lands, construction of new facilities,
transfer of managers and employee and the launch of the operations.
example: McDonalds,
Starbucks, Nissan, Fuji-film, Hyundai
Acquisition
or Brown field strategy
In general sense it is the process of combining two companies from
different countries to establish a new legal entity. When one company takes
over another company and clearly establishes itself as the new owner, then the
purchase is called an acquisition. Acquisition can be friendly or hostile.
example: Tata
group acquired Corus, Warid Telecom acquired by Airtel, Sheba telecom acquired
by Banglalink.
