Wednesday, October 9, 2024

Tradition and the Individual Talent

 ‘Tradition and the Individual Talent’ was first published in 1919 in the literary magazine The Egoist. It was published in two parts, in the September and December issues. The essay was written by a young American poet named T. S. Eliot (1888-1965), who had been living in London for the last few years, and who had published his first volume of poems, Prufrock and Other Observations, in 1917. You can read ‘Tradition and the Individual Talent’ here.

‘Tradition and the Individual Talent’ (1919) sees Eliot defending the role of tradition in helping new writers to be modern. This is one of the central paradoxes of Eliot’s writing – indeed, of much modernism – that in order to move forward it often looks to the past, even more directly and more pointedly than previous poets had. This theory of tradition also highlights Eliot’s anti-Romanticism. Unlike the Romantics’ idea of original creation and inspiration, Eliot’s concept of tradition foregrounds how important older writers are to contemporary writers: Homer and Dante are Eliot’s contemporaries because they inform his work as much as those alive in the twentieth century do. James Joyce looked back to ancient Greek myth (the story of Odysseus) for his novel set in modern Dublin, Ulysses (1922). Ezra Pound often looked back to the troubadours and poets of the Middle Ages. H. D.’s Imagist poetry was steeped in Greek references and ideas. As Eliot puts it, ‘Some one said: “The dead writers are remote from us because we know so much more than they did.” Precisely, and they are that which we know.’ He goes on to argue that a modern poet should write with the literature of all previous ages ‘in his bones’, as though Homer and Shakespeare were his (or her) contemporaries: ‘This historical sense, which is a sense of the timeless as well as of the temporal T. S. Eliot 2and of the timeless and of the temporal together, is what makes a writer traditional. And it is at the same time what makes a writer most acutely conscious of his place in time, of his contemporaneity.’

In short, knowledge of writers of the past makes contemporary writers both part of that tradition and part of the contemporary scene. Eliot’s own poetry, for instance, is simultaneously in the tradition of Homer and Dante and the work of a modern poet, and it is because of his debt to Homer and Dante that he is both modern and traditional. If this sounds like a paradox, consider how Shakespeare is often considered both a ‘timeless’ poet (‘Not of an age, but for all time’, as his friend Ben Jonson said) whose work is constantly being reinvented, but is also understood in the context of Elizabethan and Jacobean social and political attitudes. Similarly, in using Dante in his own poetry, Eliot at once makes Dante ‘modern’ and contemporary, and himself – by association – part of the wider poetic tradition.

Eliot’s essay goes on to champion impersonality over personality. That is, the poet’s personality does not matter, as it’s the poetry that s/he produces that is important. Famously, he observes: ‘Poetry is not a turning loose of emotion, but an escape from emotion; it is not the expression of personality, but an escape from personality. But, of course, only those who have personality and emotions know what it means to want to escape from these things.’

This is more or less a direct riposte to William Wordsworth’s statement (in the ‘Preface’ to Lyrical Ballads in 1800) that ‘poetry is the spontaneous overflow of powerful feelings’. Once again, Eliot sets himself apart from such a Romantic notion of poetry. This is in keeping with his earlier argument about the importance of tradition: the poet’s personality does not matter, only how their work responds to, and fits into, the poetic tradition.

Eliot’s example of Homer is pertinent here: we know nothing of the poet who wrote The Odyssey for certain, but we don’t need to. The Odyssey itself is what matters, not the man (or men – or woman!) who wrote it. Poetry should be timeless and universal, transcending the circumstances out of which it grew, and transcending the poet’s own generation and lifetime. (Eliot’s argument raises an interesting question: can self-evidently personal poetry – e.g. by confessional poets like Sylvia Plath, or Romantics like Wordsworth – not also be timeless and universal? Evidently it can, as these poets’ works have outlived the poets who wrote them.)

We might also bear in mind that Eliot knew that great poets often incorporated part of themselves into their work – he would do it himself, so that, although it would be naive to read The Waste Land as being ‘about’ Eliot’s failed marriage to his first wife, we can nevertheless see aspects of his marriage informing the poem. And in ‘Shakespeare and the Stoicism of Seneca’, Eliot would acknowledge that the poet of poets, Shakespeare, must have done such a thing: the Bard ‘was occupied with the struggle – which alone constitutes life for a poet – to transmute his personal and private agonies into something rich and strange, something universal and impersonal’. For Eliot, great poets turn personal experience into impersonal poetry, but this nevertheless means that their poetry often stems from the personal. It is the poet’s task to transmute personal feelings into something more universal. Eliot is rather vague about how a poet is to do this – leaving others to ponder it at length.

Continue to explore Eliot’s work with our short summary of Eliot’s life, our introduction to his poem The Waste Land, our exploration of what makes his poem ‘The Love Song of J. Alfred Prufrock’ so ground-breaking, and our pick of the best biographies and critical studies of Eliot. If you’re studying poetry, we recommend these five helpful guides for the poetry student. Below is a short video written and presented by Dr Oliver Tearle of Loughborough University, which introduces a few of the key themes of Eliot’s most famous poem, The Waste Land. It explores how Eliot’s poem puts his theory of ‘tradition’ into action through using lines from Shakespeare and classical antiquity.

Eliot compares the poet’s mind to a jar or receptacle in which are stored numberless feelings, emotions, etc., which remain there in an unorganised and chaotic form till, “all the particles which can unite to form a new compound are present together.” Thus poetry is organisation rather than inspiration. And the greatness of a poem does not depend upon the greatness or even the intensity of the emotions, which are the components of the poem, but upon the intensity of the process of poetic composition. Just as a chemical reaction takes place under pressure, so also intensity is needed for the fusion of emotions. The more intense the poetic process, the greater the poem. There is always a difference between the artistic emotion and the personal emotions of the poet. For example, the famous Ode to Nightingale of Keats contains a number of emotions which have nothing to do with the Nightingale. “The difference between art and the event is always absolute.” The poet has no personality to express, he is merely a medium in which impressions and experiences combine in peculiar and unexpected ways. Impressions and experiences which are important for the man may find no place in his poetry, and those which become important in the poetry may have no significance for the man. Eliot thus rejects romantic subjectivism.

The emotion of poetry is different from the personal emotions of the poet. His personal emotions may be simple or crude, but the emotion of his poetry may be complex and refined. It is the mistaken notion that the poet must express new emotions that results in much eccentricity in poetry. It is not the business of the poet to find new emotions. He may express only ordinary emotions, but he must impart to them a new significance and a new meaning. And it is not necessary that they should be his personal emotions. Even emotions which he has never personally experienced can serve the purpose of poetry. (For example, emotions which result from the reading of books can serve his turn.) Eliot rejects Wordsworth’s theory of poetry having, “its origin in emotions recollected in tranquillity”, and points out that in the process of poetic composition there is neither emotion, nor recollection, nor tranquillity. In the poetic process, there is only concentration of a number of experiences, and a new thing results from this concentration. And this process of concentration is neither conscious nor deliberate; it is a passive one. There is, no doubt, that there are elements in the poetic process which are conscious and deliberate. The difference between a good and a bad poet is that a bad poet is conscious where he should be unconscious and unconscious where he should be conscious. It is this consciousness of the wrong kind which makes a poem personal, whereas mature art must be impersonal. But Eliot does not tell us when a poet should be conscious, and when not. The point has been left vague and indeterminate.


Work Cited

“Tradition and The Individual Talent - CRITICAL SUMMARY.” Neo English System. 8 December 2010. Web. 5 April 2018

“A Short Analysis of T. S. Eliot’s Tradition and the Individual Talent.” Interesting Literature. 21 February 2016. Web. 4 April 2018

Film/Images: A Powerful Way of Communication

In modern society, with the advent of advanced telecommunication and photographic technologies, visual expression in mediums such as television, photography and films are increasingly becoming popular as powerful means of expression when compared to the simple mundane printed medium. (Austin, 1991)

The increasing preference and use of visual resources over written communication is an undeniable fact and the growing utilization of video based learning in modern schools over text book based knowledge transfer is the best possible example. In the present evidence-seeking world, visual communication is a powerful tool as it provides recognizable facts. Meticulously crafted images, like political cartoons and television documentaries readily deliver the concerned messages to the onlookers and are mostly beneficial in conveying thoughts to the busy and uneducated sections of the society. The television is also being bombarded with numerous catchy advertisements, by which manufacturers try to communicate with the masses regarding their products. (Austin, 1991)

On the other hand, the appeal of the printed media as means of mass communication, is declining as the younger generation considers it to be relatively old fashioned and boring. Moreover, in the fast paced modern city life, less number of people can afford to dedicate time for reading the daily morning newsprints, instead, most of the city dwellers follow daily-televised news. Despite this decreased appeal for mass communication, value of the written form still stands tall in the field of interpersonal and formal communication. Written words, as a form of official documentation, can never be superseded by any other means. Thus, visual communication is definitely a popular, powerful and better tool for mass communication but written form of expression still has equal importance for official, formal and interpersonal purposes. (Austin, 1991)

A picture is worth a thousand words is a popular maxim that is being used for a very long time. This strongly depicts the power of images in conveying messages, ideas, or opinions to people. Nevertheless, the importance of written word can never be denied as it is also another way of communication that is commonly used. Hence, I agree only to certain degree that in today's world, image serves as a more effective means of communication. (Geenesh, 2011)

Firstly, pictures can influence the way people think. For example, nowadays horrendous images are displayed on the cigarette boxes to illustrate the consequences of smoking. As a result, statistics show a slight reduction in the number of smokers, indicating that they realize the effects of the negative habit. Not only that, the magnificent photograph captured by Kevin Carter, which portrayed a starving Sudanese child struck by extreme poverty has successfully highlighted the plight faced by the citizens in Sudan. Apart from that, images are also widely used in newspapers, magazines and advertisements. Thus, it is undeniable that images in the absence of words can obviously claim the attraction of many. (Geenesh, 2011)

 

Looking from another perspective, written words are also vital in order to spread across certain messages. With only pictures, everyone is left to their own interpretation on how they perceive the images. Nonetheless, this is different when words are used to explain what the illustration is about. Furthermore, the primary way of educating students is also by this way. Academic textbooks these days are laden with words besides pictures to guide the readers to comprehend better. (Geenesh, 2011)

The use of film and images in communication continues to grow. There are a number of reasons why the use of visual aids such as images/film. Firstly film/images saves time by relaying messages faster. We can get the sense of a visual scene in less than 1/10 of a second–that’s even faster than reading a sentence. Stats have shown that visuals are processed 60,000 times faster in the brain than text. Images and Films convey a richer experience than text-heavy content alone. In a media landscape filled with clutter, readers’ attention is hard to acquire, and even harder to retain. As a result, readers often prefer to scan content rather than read word for word. (Boatman, 2009)

Film/Images ensure that a clear, unified message is delivered. Visual communication helps to provide a shared, consistent experience. Logos, colors, font, graphics, icons, and imagery, paired voice and tone that makes a brand recognizable. Effective branding activity of using consistent visual communication is a great way to take advantage of your brand’s equity when launching to a new market. Film/Images result in better retention of the information. From a scientific perspective, it’s been found that using visuals help the audience remember the information more effectively. The reason is that images are directly deposited and stored into the long-term memory, whereas words only make it to the short-term memory. An article about active learning found that after 2 weeks, only 10-20% of text (or spoken word) is recalled, compared with visual information, where 50% of the content was remembered. An important part of delivering a consistent experience with visuals is branding. In addition to a logo, many organizations have defined brand colors that should be used in all marketing activity. (Boatman, 2009)

To conclude, both images and films go hand in hand and one cannot wholly emphasize on only one aspect, either images or words. Hence, for a more meaningful communication, these two elements should be more emphasized. (Boatman, 2009)

 

Works Cited

Bruce A. Austin. Movies as Mass Communication. Vol 16, No 2 (1991). Web. 29 Mar. 2018.

Boatman A. 4 Reasons Why Visual Communication has a Big Impact. (2009). Web. 28 Mar. 2018.

Geenesh. Is image more powerful than the written word? (2011). Web. 27 Mar 2018.

F.W. Taylor



Frederick Winslow Taylor (1856-1915)
*    Origin: Philadelphia, Pennsylvania, U.S.
*    Nationality: American
*    Occupation: Mechanical engineer, Efficiency expert, Management consultant
*    Religious belief: Quaker & Puritan
*    Known for: father of scientific management, father of industrial   engineering,
*    Contribution in management:
*      Published ‘Principles of Scientific Management’ in 1911
*      Famous experiment was ‘Time Study’
*      Established the theory of scientific management:-
*      Using scientific methods to define the “one best   way”  for a job to be done
*      Putting the right person on the job with the correct tools and equipment.
*      Having a standardized method of doing the job.
*      Providing an economic incentive to the worker.
*      Developed 4 principles of scientific management:-
*      Replace rule-of-thumb work methods with scientifically studied
*      Scientifically select, train and develop each worker
*      Cooperate with the workers
*      Divide work equally between managers and workers