International Licensing
Under
a licensing agreement the licensor, leases the right to use its intellectual
property—technology, work methods, patents, formulas, inventions, designs,
copyrights, brand names, or trademarks—to licensee, in return for a fee.
example:
Coca Cola, PepsiCo, McDowell’s etc.
International
Franchising
Under
a franchising agreement the licensor, leases the right to use its intellectual
property—technology, work methods, patents, formulas, inventions, designs,
copyrights, brand names, or trademarks—to licensee, in return for a fee.
example:
KFC, McDonalds, Subway, Pizza hut etc.
