It
is the cooperative agreements between potential or actual competitors. A
strategic international alliance (SIA) is a business relationship established
by two or more companies to cooperate out of mutual need and to share risk in
achieving a common objective. SIAs are sought as a way to shore up weaknesses
and increase competitive strengths. In short, a SIA can be stated as a cooperative
and collaborative approach to achieve the larger goals
example: Sony Bravia, Microsoft
Lumia, HP & Disney, Nestle with Coca Cola.
