(1)Global
strategy
It is a strategy in which firm views
the world as single marketplace and single source of supply chain with little
local variation. Primary goal is to create standardized products.
Example: Coca-cola, Caterpillar, Otis
elevator
(2)Transnational
strategy
It is a strategy in which firm
combines benefits of global scale efficiencies with benefits of local responsiveness.
The core slogan of this strategy is “bringing the world in focus”. It is
actually the mixed form of global & local strategy. Here the lion share of
profit gained from international market.
Example: Nokia, General electronics
(3)Home
Replication strategy
A strategy in which firm develop and uses
their core competency as weapon to enter and to compete in the international
market. Core competency can be: production scale, brand power etc.
Example: US steel, BMW, PRAN
(4)Multi-domestic
strategy
It is a strategy in which firm targets
a specific domestic market and operate as a collection of relatively
independent subsidiaries.
Example: Heinz, Unilever
