It is
concerned with determining whether the business itself has sufficient skills and
resources to bring a particular product or service idea to market successfully.
There are two primary issues to consider in this area:
i. Management prowess
A firm should candidly evaluate the prowess (ability) of its
management team to make sure management has the
a. requisite
passion and b. expertise to launch the
venture.
ii Resource sufficiency
It refers to
an assessment of whether an entrepreneur has sufficient resources to launch the
proposed venture. The focus here should be on nonfinancial resources.
Nonfinancial resources can be skill of an employee.
