An industry is a group of firms
producing a similar product or service, such as music, fitness drinks, or electronic
games.
Emerging industry
These are
type of industries that are yet to be developed or in other sense they are
upcoming in nature.
This type of
industries offer ‘First mover’ opportunity. FMA is the competitive advantage
which is gained by a firm by the control of its own resources. Ex- myspace.com
with its social networking website
Fragmented industry
An industry
in which there is no clear leader in market share and no companies determine
the direction in which the industry is going. These types of industries offer
‘Consolidation’ opportunity. Ex- Furniture, Restaurant industry.
Mature industry
A mature industry is an industry that is
experiencing slow or no increase in demand, has numerous repeat (rather than
new) customers, and has limited product innovation. These types of industries
offer ‘process and after sale service innovation’ opportunity. Ex-White Wave
Declining industry
A declining industry is an industry that
is experiencing a reduction in demand, such as the retail photo finishing
industry. These types of industries offer ‘Leader, Niche, Harvest, Divest’
opportunities.
Ex- Camera
film industry
Global industry
A global industry is an industry that is
experiencing significant international sales. These types of industries
offer multinational and global opportunities. Ex-Coca Cola company
